Blog
We have so many thoughts about copywriting, marketing, leadership, StoryBrand and productivity. Go at your own pace.
Maintaining end of year marketing momentum
For a lot of businesses, November and December are all about sales - Black Friday sales can now span even days or weeks at a time, not to mention the “pre-black friday” and regular Christmas deals!
Read on for three perspectives to help make your marketing great for the end of 2022.
How to express gratitude in your copy
When your company wants to share gratitude and doesn’t quite know how to start, it can be overwhelming to know where to begin. The good news? Gratitude doesn’t have to be complicated.
A Murphy Marketing VIP Day in the Life
If you’re a business owner who needs your company’s messaging to be revamped quickly, you’re in the right place. Keep reading and to learn about VIP days for clients who need help with their messaging ASAP.
Choosing a social platform for your business
Let’s face it - social media is hard.
Every company has to decide what platforms will work best for their online marketing, and this blog is here to guide you as you figure it out.
How to fight the curse of knowledge in your marketing
We talk often with clients about cutting through the weeds of their industry knowledge so that they can better communicate with their audience. Everyone deals with “the curse of knowledge” on some level.
The good news is that if you know you have the curse of knowledge (which, reminder - you definitely do) you can work past it. Here are 3 ways how.
How Much Does a StoryBrand Guide Cost?
In this blog post, we’re diving into that question for you. We’ll discuss:
The different options you have if you want StoryBrand messaging
Why I hired a StoryBrand Guide to do my own messaging
4 questions to ask yourself to know if hiring a StoryBrand Guide is right for you
3 ways to build trust through copy
Whether we realize it or not, we’re still always processing the words around us. Quick-paced videos may have the upper hand right now, but the fact remains - it's hard not to read words that are right in front of us. So if you've been wondering whether to throw in the towel and quit parsing out your business’ copy - we’re here to encourage you to keep going.
How to have a syllabus day for your brand
August is a month for transition, and while you experience that in your own life and in your company, remember that as you feel that organized August energy, there’s a good chance your clients do too.
Here are some of the most important things to share with your audience as you make sure they have the details they need before they work with you!
Telling your story
We spend a lot of time talking about how to tell our stories well, how to communicate best with our audience on our websites, in emails, and on social media…and yet, none of that really matters if you don’t fully know what your company’s story is, right?
Here are three questions to ask yourself as you tell your company’s story:
Mid-year check in
If you do communication for your business, you probably started your year out with grand plans for each quarter, projected growth, and more online engagement.
Here are three practical steps you can take to get back to some of your January of 2022 goals:
Baby you’re a firework… or are you?
How to tell if your copy is standing out from the rest.
3 Questions to ask before you move further in your branding
We love multifaceted businesses that have no shortage of passion for their work. But the difficult truth is that your audience may not share that enthusiasm.
Everyone benefits when your audience and company goals have been clearly defined.
Here are 3 questions to ask yourself as you try to determine which niche to lean in to:
Writing creatively without sacrificing skill
Writing is a skill we all have to have on some level, but it's a whole different ball game to write email campaigns, blog posts, and Instagram captions.
Here are some of our very favorite ways to get words on the page that feel like *you*, without sacrificing quality.
Make sincerity your marketing superpower
How to choose messaging and strategies that feel right for your brand…
Messaging and a world in crisis
We’ve been asking ourselves questions over the last two weeks about our company’s posture when the world is in crisis…
What Moana Teaches Us About Being The Guide
We have a lot to learn from Moana’s character about the importance of having a good guide in whatever journey you’re on.
Positioning yourself as your client’s guide is one of the most important things you can do when you’re communicating your mission. Moana is a great main character, but her story wouldn’t have gone anywhere without…Maui!
3 Tips for Clear Writing
Let’s be real. People like to read things that sound nice. Whether or not you’re a writer, you can recognize a well built sentence when you see one, and so can your clients. The trouble is that using fancy words and pretty phrases isn’t the same as writing well…
How to Make Your Sales Campaign Feel Like a Christmas Countdown
Imagine a kid at Christmas who gets angrier and angrier the closer December 25th gets. Almost no kid is *upset* at the anticipation of Christmas. Christmas should be a great day for kids; family, toys, and great food. What’s not to love? Your client wants to feel that way about your product, but they need some help. Let’s make your sales campaign feel as happy as Christmas day!
How to Pique Your Client’s Interest After Black Friday
It’s the most wonderful time of year! And we’re speeding ahead toward the end of the year, trying to keep sales and energy high. We all know the feeling of trudging through holiday emails - you don’t want your client swept away by the bustle of so many other offers, or overwhelmed by the emails you send...so how do you hold their attention?
Give Thanks to Your Clients This November!
We love what we do. But we couldn’t do it without our clients. Not only do they give us the opportunity to tell their stories, but they also provide us with the chance to learn something and meet new people on a regular basis. We like that. So, in the spirit of Thanksgiving, we want to pass on a few ideas on ways you can show gratitude to your clients near and far. Ready? Let’s go.