How to Pique Your Client’s Interest After Black Friday

It’s the most wonderful time of year! And we’re speeding ahead toward the end of the year, trying to keep sales and energy high. 

Your client’s inboxes are filled to the brim, more than they have been all year. 

We all know the feeling of trudging through holiday emails - there are so many options and companies to choose from that your eyes glaze over and it's easier to just close your laptop and move on.

You don’t want your client swept away by the bustle of so many other offers, or overwhelmed by the emails you send...so how do you hold their attention?

Be Consistent and Sustainable 

The power of your brand is found in its ability to endure. 

Sure, your client may buy from other campaigns that land in their inbox, but while a lot of those purchases will be on a whim, you bring a product that has staying power. Your email campaigns have been building to this point- your messaging is so clear and compelling that your client doesn’t have to think twice about where their best investment is. Remind them that your service will be valuable well beyond the holiday season.

Be Confident 

The last thing your company needs is to sink into the shadows. 

Your clients are looking for you to establish yourself as an authority in your field. The more confident you are in your company’s ability to be at the front of the pack, the more confident your clients will be, and their decision to work with you will come naturally. 

Showing confidence doesn’t have to be annoying or flashy. Simply demonstrate why your company is the right fit for your clients in this busy season. 

Reiterate Your Story

Your messaging should alway incorporate aspects of your brand’s larger narrative, with your client at the center. This time of year is crucial for reminding your clients that they are the focal point! The retailers and large companies that are vying for their attention are rarely going to take the time to remind the customer of their own value in the midst of their messaging. 

That’s where you’re different. Rather than overwhelm your reader with another promotional or limited time sale (although those are always welcome), remind them of who they are and why they matter in the story of your company. Make them the main character, watch them take a deep breath, and let the sales roll in. 

This time of year can bring a lot of burnout with it, but that doesn’t have to happen to you or your clients. If you’re still struggling to find the words, we’re here for you! Schedule a call today or email Katie at katie@murphy.marketing.