Blog

We have so many thoughts about copywriting, marketing, leadership, StoryBrand and productivity. Go at your own pace.

Don't Read This Blog
Katie Lantukh Katie Lantukh

Don't Read This Blog

Just kidding. Please read it. But did we get your attention with the title? Did you even feel a little rebellious as you continued to read? That’s good, because it’s exactly what we want to talk about today. Not being rebellious, per se (but more power to you), but about the ways we catch client’s attention through a well-crafted email campaign.

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The Fresh Content of Marketing: How to mix it up with your blog posts
Katie Lantukh Katie Lantukh

The Fresh Content of Marketing: How to mix it up with your blog posts

Are you stuck in a rut with your blog posts? Do you feel like you’ve reached a limit on how many ways you can write new content and are now desperate to find a way out of your creative block? We’ve been there -- and we can help. Read on for some of our favorite tricks and tips for keeping your blog content fresh.

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Once Upon a Time: How do you find your company’s story?
Katie Lantukh Katie Lantukh

Once Upon a Time: How do you find your company’s story?

If someone asks you to tell them your life story, is it easy for you to do? Do you need clarification on which details they’re looking for or a moment to think about the highlights you want to offer? You probably need a few seconds to collect yourself before you move forward -- and the same goes for your company. Telling a story isn’t something you can do without a little digging, but once you find the right pieces, you can create a masterpiece that tells others exactly who your company is.

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Taking It Personally
Katie Lantukh Katie Lantukh

Taking It Personally

When clients inevitably come back with feedback (which is a necessary, natural part of the process), I’ve had to learn to not take things personally – in a negative way. I had to learn that their response is not a criticism of ME. It’s about the words I chose. The words simply didn’t resonate or hit the message the client had in mind.

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Keepin’ It Real: How to Add Authenticity to Your Recipe for Success
Katie Lantukh Katie Lantukh

Keepin’ It Real: How to Add Authenticity to Your Recipe for Success

Being authentic may seem like a lot of work – and that’s because it will take a lot of effort from you as a marketer and industry expert. But if you want to create and maintain a genuine working relationship with your clients, you have to make each experience authentic for them.

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Communication 101: Teaching your team to talk it out
Kristen Eleveld Kristen Eleveld

Communication 101: Teaching your team to talk it out

Every marketer knows that communication is key - it’s literally what we do every day. But while we may be well-versed in communicating with our clients, we often neglect to set up effective channels of communication for our own team members. If this struggle sounds familiar, you got here just in time.

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5 Tips for giving constructive copy feedback
Katie Lantukh Katie Lantukh

5 Tips for giving constructive copy feedback

No one wants to subject themselves or their collaborators to endless rounds of revisions, hurt feelings or missed deadlines. You can avoid these uncomfortable situations and more by following these five pro-tips for delivering constructive feedback.

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Owning up to mistakes: Email edition
Leigh Harper Leigh Harper

Owning up to mistakes: Email edition

Mistakes are a part of life, but how you handle them will speak volumes about you as a professional and about your organization. Who knows – you may even get more positive attention from folks who are impressed with how you handle your comeback.

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4 Things to Do When Writer’s Block Strikes
Leigh Harper Leigh Harper

4 Things to Do When Writer’s Block Strikes

For a writer, few things are more aggravating than writer’s block. It’s beyond frustrating to know your topic and be keenly aware of your (all-too-soon) deadline but remain unable to organize your thoughts coherently enough to produce the written deliverable you need. Oof.

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What Han Solo, Ursula and Vizzini Taught Us About Marketing
Kristen Eleveld Kristen Eleveld

What Han Solo, Ursula and Vizzini Taught Us About Marketing

We understand that planning your first step might feel like a huge task -- and don’t even think about what happens once you actually take it. Fortunately, there are a lot of resources that can aid you as you get started in the marketing biz… and some of them might not be in the places you would think to look at first.

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Serving clients better through empathy
Ari Adler Ari Adler

Serving clients better through empathy

It’s essential to go beyond just walking a mile in a potential client’s shoes. We want to truly understand the problem they are trying to solve for their clients or customers.


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Keeping social personal AND authentic
Katie Lantukh Katie Lantukh

Keeping social personal AND authentic

We’ve all heard so much over the years about your “personal brand” and how transparency is vital if you want people to connect with the human side of your business. But let’s think about what we’re sharing.

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How to choose photos for your website
Katie Lantukh Katie Lantukh

How to choose photos for your website

Your website is the doorway to your business. A polished, engaging website will make a great first impression, show visitors who you are and ultimately generate leads.

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