Telling your story
We spend a lot of time talking about how to tell our stories well, how to communicate best with our audience on our websites, in emails, and on social media…and yet, none of that really matters if you don’t fully know what your company’s story is, right?
Your company’s story is the heart and soul of everything you do. And if you’ve spent any time with the team at Murphy Marketing, you know that we preach all day long about making your customer the hero of your story, while you act as the guide.
But we don’t want you to forget that the guide had a story that brought them to their position of authority. That’s what enables them to help their hero in the first place!
So for just a few minutes, let yourself be selfish with your story. Not to undermine the hero’s role, but to remind yourself of why this story matters in the first place.
One of the best ways you can do this is by creating a brandscript. This will involve reflection about your story’s hero, but it also requires reflection on yourself and your company. If you’ve made a brandscript before, consider reworking it or at least revisiting it as a refresher. And if you’ve never made a brandscript before, get ready to find clarity and renewed excitement as you reflect on why you do what you do!
Here are some questions you can ask yourself as you work to tell your story:
Look back and remember
Do you remember those early days of your business, when all you could do was look into the future and dream of what was to come? What core elements of your company were you passionate about? How can you recapture that passion in your company today?
What led you here?
Just as there’s a catalyst for the hero in your story, there was a catalyst that made you have to become an expert in your field. Was it a catastrophic event? A personal revelation? Or simply a desire to learn and grow in your area of expertise? This matters because you need to know your why. You can’t be a great guide for your hero unless you care about your mission!
What makes you excited about your company?
We’ll never tell you that it's a good idea to only focus on your personal interests as you tell your company’s story. At the end of the day, you have to communicate what your customer wants and needs to hear. But you won’t be able to do that well if you don’t incorporate your own passion into your story!
Find common ground between you and your audience - what makes you both excited? Figure that out and capitalize on it to create content that’s exciting for everyone.
Answering these questions will set you back on the path toward passion about your company, and they can help you renew your company’s messaging so that other people get excited about it, too!
At Murphy Marketing, helping clients create their own brandscript is kind of our thing. If you’re ready to uncover your company’s story, book an appointment with us today!
