Blog

We have so many thoughts about copywriting, marketing, leadership, StoryBrand and productivity. Go at your own pace.

Nurture Niche Notions
Katie Lantukh Katie Lantukh

Nurture Niche Notions

Learn more about niching your business and what my tips are if you’re considering going that route.

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Marketing trends we LOVE
Katie Lantukh Katie Lantukh

Marketing trends we LOVE

This blog lists a couple of our personal favorite areas of inspiration and trends we’ve been loving recently – not for the sake of following trends, but to recognize what other creators are doing well and remember that while trends aren’t everything, they can be a lot of fun. 

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Email Marketing for Your Business
Claire Barham Claire Barham

Email Marketing for Your Business

Maybe you still associate email with AOL in the dark ages of the internet, and you think about all of the emails you unsubscribe to constantly - you don't want that to be your story with your company in other people’s inboxes, right?

We don’t want that either. Let’s talk about how to discern if email is the right platform for you, and how to use it well.

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Homepage vs landing page vs sales page: What’s the difference?
Claire Barham Claire Barham

Homepage vs landing page vs sales page: What’s the difference?

There are basic pages that should be included in almost any website outline, which are the home page, about page, services page, and a contact page.
Once those are up and running, there are actually more pages to create that will help you connect with the right clients more quickly and accurately. Today we’re talking about the differences between homepages, landing pages, and sales pages. 

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A Chat GPT Case Study
Claire Barham Claire Barham

A Chat GPT Case Study

Our founder Katie was recently on the Marketing Made Simple Podcast, where she shared a practical example of an instance where she used ChatGPT in an everyday scenario.

Let’s dive in to that example and see what it can teach us:

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