Maybe you still associate email with AOL in the dark ages of the internet, and you think about all of the emails you unsubscribe to constantly - you don't want that to be your story with your company in other people’s inboxes, right?

We don’t want that either. Let’s talk about how to discern if email is the right platform for you, and how to use it well.

There are basic pages that should be included in almost any website outline, which are the home page, about page, services page, and a contact page.
Once those are up and running, there are actually more pages to create that will help you connect with the right clients more quickly and accurately. Today we’re talking about the differences between homepages, landing pages, and sales pages. 

Our founder Katie was recently on the Marketing Made Simple Podcast, where she shared a practical example of an instance where she used ChatGPT in an everyday scenario.

Let’s dive in to that example and see what it can teach us:

Ethical marketing is a huge topic, and it can feel hard to know where to begin. Katie was invited to sit down and chat about ethical marketing with our friend Julia on her podcast, Marketing in the Wild. Keep reading for the highlights!

Marketing can get a bad rap, with its stereotypes of annoying ads and incessant, coercive sales emails. 

But you don’t have to make empty promises or prey on your audience’s emotions. Here are some hallmarks of more ethical marketing practices you can implement for your company:

Whether you’re just beginning to develop your company’s marketing or you’re revamping an existing strategy, here are some small ways you can refocus and create actionable goals for your marketing in the new year.

It’s nearly the end of the year, and everyone is talking about and reflecting on how the last 11-ish months have gone. We’re no different - we want to be intentional as we think about and share our success, because we think it's beautiful to see ourselves and others grow! Today we want to share how we measure success as a small marketing business, and whether you’re in marketing, leadership development, real estate, or accounting, we hope this framework will be helpful for you.

If you’re a business owner who needs your company’s messaging to be revamped quickly, you’re in the right place. Keep reading and to learn about VIP days for clients who need help with their messaging ASAP.

Let’s face it - social media is hard.
Every company has to decide what platforms will work best for their online marketing, and this blog is here to guide you as you figure it out.

We talk often with clients about cutting through the weeds of their industry knowledge so that they can better communicate with their audience. Everyone deals with “the curse of knowledge” on some level.
The good news is that if you know you have the curse of knowledge (which, reminder - you definitely do) you can work past it. Here are 3 ways how.

Whether we realize it or not, we’re still always processing the words around us. Quick-paced videos may have the upper hand right now, but the fact remains - it's hard not to read words that are right in front of us. So if you've been wondering whether to throw in the towel and quit parsing out your business’ copy - we’re here to encourage you to keep going.