How to have a syllabus day for your brand
It's that time - maybe you’re going back to school for the first time in years, your home is filled with your kid’s new school supplies, or your Facebook feed is riddled with back to school photos.
Whatever life may look like for each of us right now, no one can ignore the buzz that comes with the back to school season. Even if you’re not a student, you may still feel an urge to sit down and get organized for the rest of the year. All the kids are doing it!
August is a month for transition, and while you’re experiencing that in your own life, your company may be too. If you notice a natural bent towards desiring more productivity, scheduling, and organization compared to the summer - pay attention to that.
And remember that if you and your company are both feeling that organized August energy, there’s a good chance your clients are too.
Maybe they’re trying to purge who they follow on Instagram to create a cleaner feed, or they’ve decided to only do business with the companies they resonate with the most.
It’s time to be crystal clear with your audience about your company’s story, even if you feel like they already know everything there is to know about your brand!
Every college student gets a syllabus at the beginning of the semester, no matter how many classes they’ve taken with that professor. That’s just how it works.
Treat your clients the same way. They’ve likely forgotten some (or a lot) of the information they’ve heard from you in years past, and they need to be reminded of why they’re doing business with you in the first place.
Fill your customer in on the most important things about your company until it's clear as day.
Here are some of the most important things to share with your audience as you make sure they have the details they need before they work with you:
Showcase your offering
The actual product or service you offer is the most important thing to communicate to your clients.
They can figure out your mission and how to work with you later on, but they’ll never even begin to have an interest in your work if you don’t give them a reason to care. Your client wants to know how you can serve them. Start there.
Share your core values
Your Core Values are the building blocks of your business - they shape everything your company does. While the service you offer is still what will hook your clients, audiences are caring more and more about what their brands value, no just what they do. So there's no better time to be upfront about your Core Values than now! Allow your audience to connect with you in a more authentic way as you share what drives your business.
Sidenote: If you want help discovering your Core Values, we highly recommend The Restored Leader – they have helped us bring clarity to our own Core Values and leadership development!Lay out a process
In the midst of confusion or indecision, a clear plan is what keeps us on track. The same can be said for your clients! It can feel overwhelming to decide to do business with a company, especially if it's for the first time. Take the heavy lifting off of your client’s backs and lay out a simple, step by step process for them. Give them three measurable steps that show what happens when they do business with you.
Don’t assume that your audience knows or remembers everything about your brand. Use these tools to create reminders and strengthen your connection with them!
If you need some extra help figuring out how to share your story, book an appointment with the team at Murphy Marketing today!
