We’ve been asking ourselves questions over the last two weeks about our company’s posture when the world is in crisis…

Imagine a kid at Christmas who gets angrier and angrier the closer December 25th gets. Almost no kid is *upset* at the anticipation of Christmas. Christmas should be a great day for kids; family, toys, and great food. What’s not to love? Your client wants to feel that way about your product, but they need some help. Let’s make your sales campaign feel as happy as Christmas day!

It’s the most wonderful time of year! And we’re speeding ahead toward the end of the year, trying to keep sales and energy high. We all know the feeling of trudging through holiday emails - you don’t want your client swept away by the bustle of so many other offers, or overwhelmed by the emails you send...so how do you hold their attention?

We love what we do. But we couldn’t do it without our clients. Not only do they give us the opportunity to tell their stories, but they also provide us with the chance to learn something and meet new people on a regular basis. We like that. So, in the spirit of Thanksgiving, we want to pass on a few ideas on ways you can show gratitude to your clients near and far. Ready? Let’s go.

In a world with seemingly endless amounts of apps, it’s hard to determine which ones are actually useful and which ones will just make you angry and/or sad. But to help you along your app journey, we’ve rounded up a few of our favorite marketing apps to share with you so you can do what you do best -- with a little extra help.

Just kidding. Please read it. But did we get your attention with the title? Did you even feel a little rebellious as you continued to read? That’s good, because it’s exactly what we want to talk about today. Not being rebellious, per se (but more power to you), but about the ways we catch client’s attention through a well-crafted email campaign.

Are you stuck in a rut with your blog posts? Do you feel like you’ve reached a limit on how many ways you can write new content and are now desperate to find a way out of your creative block? We’ve been there -- and we can help. Read on for some of our favorite tricks and tips for keeping your blog content fresh.

If someone asks you to tell them your life story, is it easy for you to do? Do you need clarification on which details they’re looking for or a moment to think about the highlights you want to offer? You probably need a few seconds to collect yourself before you move forward -- and the same goes for your company. Telling a story isn’t something you can do without a little digging, but once you find the right pieces, you can create a masterpiece that tells others exactly who your company is.

When clients inevitably come back with feedback (which is a necessary, natural part of the process), I’ve had to learn to not take things personally – in a negative way. I had to learn that their response is not a criticism of ME. It’s about the words I chose. The words simply didn’t resonate or hit the message the client had in mind.

Being authentic may seem like a lot of work – and that’s because it will take a lot of effort from you as a marketer and industry expert. But if you want to create and maintain a genuine working relationship with your clients, you have to make each experience authentic for them.