Blog
We have so many thoughts about copywriting, marketing, leadership, StoryBrand and productivity. Go at your own pace.
What Han Solo, Ursula and Vizzini Taught Us About Marketing
We understand that planning your first step might feel like a huge task -- and don’t even think about what happens once you actually take it. Fortunately, there are a lot of resources that can aid you as you get started in the marketing biz… and some of them might not be in the places you would think to look at first.
Beat the Blog Blahs: Blog Post Ideas to Keep Your Content Fresh
Is your blog stuck in a rut? Bookmark this list of post ideas and sprinkle them in your editorial calendar. 👩💻
Serving clients better through empathy
It’s essential to go beyond just walking a mile in a potential client’s shoes. We want to truly understand the problem they are trying to solve for their clients or customers.
Keeping social personal AND authentic
We’ve all heard so much over the years about your “personal brand” and how transparency is vital if you want people to connect with the human side of your business. But let’s think about what we’re sharing.
How to choose photos for your website
Your website is the doorway to your business. A polished, engaging website will make a great first impression, show visitors who you are and ultimately generate leads.
use hashtags #but #don’t #overdo #it
Hashtags can still be confusing, especially when considering which ones and how many to use. We help lift the hashtag fog…
Ads in the Time of COVID-19
The shift in ads I saw at the beginning of “social distancing.”
A brand's website is equal to its social media
Are you placing the right emphasis on your social media?
How do you know the best time to post?
You want to get the most engagement on your posts, so you want to find the best time to post.
Should you follow your competitors?
This week, a client asked, “What’s the best practice when it comes to following our competitors?”