Copywriting projects for AccountSolve
Attracting and converting the right customers with the right words
Project Overview
After learning about the StoryBrand framework, Lori Petersen — AccountSolve founder and Profit First and Fix This Next certified coach — gained a new perspective on the critical role marketing played in her bookkeeping business’ success.
When Lori came to Murphy Marketing, she knew she needed to make smart website changes to reach more business owners and help them pocket their hard-earned cash, and in turn, help her business grow.
The issue?
The website left visitors in a fog. It wasn’t clear what AccountSolve did and who they helped, and it was costing Lori and her team the right business. But like many small businesses, AccountSolve didn’t have the expertise to address their marketing needs on their own.
“I’ve always struggled to find someone that heard and understood what I was working to accomplish. But from the very first meeting, Katie listened. She listened to what I wanted and easily executed it. Now when I have new ideas, I know exactly who is going to help me with the copy. It’s like she’s in my head!”
↠ Lori Petersen | founder, chief freedom officer
Our Approach
After learning what Lori wanted to accomplish, Murphy Marketing set to work. Messaging master and certified StoryBrand Guide Katie Lantukh began by crafting a custom plan to help Lori nail her website’s messaging and voice, and take AccountSolve’s marketing to new heights.
What started as a modest homepage renovation, grew into a website and messaging overhaul across AcountSolve’s brand to attract and convert the right customers through website traffic and email campaigns.
GOALS
✔ Improve and clarify website messaging to target the right clients
✔ Illustrate AccountSolve’s landscaping and interior design niche
✔ Generate more leads
THE RESULTS
With the guidance of Murphy Marketing, Lori and her team unearthed how to talk about what AccountSolve does clearly and concisely. They even helped highlight a key niche — landscapers and designers — that wasn't clearly marketed on their site.
The result? AccountSolve is now attracting the right clients and getting new leads every day while continuing to partner with Murphy Marketing to grow its business and help more clients take control of their cash flow.
In progress
After