Brand messaging to stand out from your competition
A proven marketing framework that helps businesses clarify messaging to attract and convert customers
▼
A clear, foundational message to use across all of your marketing
▼
Know exactly what to say every time you talk about your business
▼
Consistently communicate who you are and what you offer
You’re an expert at what you do, but not talking about it.
If you’re like most businesses, you struggle to talk about yourself in a way that clients get. You know why you started your business, but when you go to explain what your business is all about, you draw a blank. How can you expect to attract customers when you’re struggling to clearly communicate who you are and what you offer?
You deserve a simple message, even if what you do isn’t simple.
Get a clear foundational message that unifies and brings clarity to all of your marketing.
✔
Finally, understand your customers and how to communicate with them
✔
Have one unifying message to direct all of your marketing
✔
Get a core message that’s clear as day and resonates with your audience
✔
Connect to your customers and grow your business
“Our organization has struggled for years to create a clear message about what we provide. After working with Katie, we’re able to understand and communicate what our true value is in the marketplace and how we’re different from other options out there. Katie expertly and patiently guided our team through the process and now we’re able to cut out the fluff and clearly speak to our customer base about the benefit they’ll receive by attending our school. This kind of clarity is well worth the investment.”
See it in action.
Murphy Marketing helped an IT services firm stand out with updated messaging and website copy…
What you do is complicated, but we’re good at untangling.
We’re good at asking questions, listening and writing.
We know that you’re the expert at what you do. As a certified StoryBrand guide, we simply want to help you uncover the words that showcase your innovative business. We expect helpful feedback and for everyone to come prepared for calls. If you need more time, just ask. We’ll do the same. If you have questions, let’s discuss them together. Our work is best when it’s a team sport.
Here’s how it works
Step 1
BOOK A MESSAGE STRATEGY CALL
We'll chat about your current brand messaging roadblocks and how the right words can solve them.
Step 2
We’ll develop your MESSAGE
Using the StoryBrand framework, we’ll write the foundational words that will resonate with your audience across every marketing material.
Step 3
get the words that do the work for you
You'll get one smooth message that effortlessly connects all of your business’ marketing.
Are you pressed for time?
Check out our VIP speed writing options.
FAQs
-
We’ll give you the words that will bring clarity to what you do and direct all of your messaging in one handy Brand Message Starter Kit. This comprehensive guide will give you a jumpstart on what to say about your business by helping you understand your customers and how to communicate with them. You’ll get:
A brand summary that helps you gut-check the story your brand is telling
A one-liner so you have an easy-to-use elevator pitch that answers, “so what does your company do?”
A brand story that features how your business will transform your target audience with your offering and the steps they’ll take with your business to get there
Website header options to help craft a website that sells for you
A lead generator outline to help you prepare valuable content that generates leads for your business
A sales email campaign outline that helps you know exactly what to say in your first six emails to potential prospects
-
Yes! Murphy Marketing is run by our very own certified StoryBrand guide, Katie Lantukh. What this bonafide certification means for you is that Katie and the Murphy Marketing team will develop your core brand messaging using a leading marketing framework developed by New York Times best-selling author, Donald Miller. You’ll walk away with a foundation for all your business’ communications that connects you to your customers and helps your business thrive.
-
We know you’re busy. Even when you have a foundational message to reference, it takes time to write other marketing materials. If you need help amplifying your message on your website, in email campaigns or beyond, we can continue working together to help you nail your messaging across every piece of communication.
-
At least one double shot per writer.