Why Posting Once a Month Isn’t a Strategy
And What to Do Instead if You Actually Want to See Results on LinkedIn
Let’s be honest for a second:
Posting once a month on LinkedIn is the equivalent of whispering into a crowded room…and then leaving.
It’s better than nothing, sure.
But it’s not a strategy. And it’s definitely not going to build the visibility, trust, or traction your business needs to grow.
We get it—posting consistently is hard. You’re running a business. You’re wearing all the hats. However, if LinkedIn is part of your marketing mix (and it should be), inconsistent posting will quietly cost you opportunities.
Here’s why posting once in a while isn’t working—and what to do instead.
1. You’re Forgettable (Even If You’re Brilliant)
People are busy. Attention spans are short.
If you only show up once a month, you’re not giving your audience a chance to really know you—let alone trust you.
Visibility breeds familiarity. Familiarity builds trust. Trust leads to business.
That’s how content marketing works.
2. You’re Not Building Momentum
One-off posts don’t stack. They don’t tell a bigger story. They don’t create an arc or pattern that your audience can follow.
And they don’t give the algorithm much to work with either.
LinkedIn rewards consistency. When you show up regularly:
Your reach increases
Your profile gets more views
Your network starts paying attention
But when you post once and disappear? That momentum resets every time.
3. You’re Not Staying Top of Mind
Let’s say someone is almost ready to hire someone like you. They’ve seen your content before. They’re interested.
But then…you go silent for three weeks.
In the meantime, your competitor has posted three times, told a compelling story, and shared a client result that resonates.
Who do you think they reach out to?
👉 You can’t control when someone is ready to buy. But you can control whether they remember you when they are.
So, What Is a Real Strategy?
It’s not about posting every day. It’s about posting with purpose and consistency.
At Murphy Marketing, we help businesses like yours:
Clarify their brand message
Develop a LinkedIn content strategy that speaks to ideal clients
Write monthly content in your voice (so, we’ll be your ghostwriter!)
Build a realistic posting calendar (that you don’t have to think about)
No more scrambling for ideas. No more disappearing for weeks. No more guilt.
🔄 The Better System Looks Like This:
✅ A clear message you can repeat often
✅ A mix of post types: stories, insights, results, and personality
✅ A cadence you can stick to (we recommend 1-2x/week to start)
✅ Support (so you’re not doing it all yourself)
We can help you build it.
Or even better—we’ll build it and write it for you.
Ready to Be Consistently Visible Without Burning Out?
Let’s create a posting plan that actually works—and content you’re proud to share.
👉 Book a call with Murphy Marketing to see how we can best help your business