Is It Time to Reposition Your Business? 5 Signs You’ve Outgrown Your Old Messaging

As your business grows, evolves, and adapts, your messaging should too.

It’s easy to overlook—after all, your current messaging got you here. But just like wearing a suit tailored to a younger, smaller version of yourself, outdated messaging can eventually feel tight, awkward, and misaligned with the business you’ve become.

At Murphy Marketing, we help businesses realign their messaging to reflect who they are now—and who they’re becoming next. So how do you know when it’s time to revisit your brand message?

Here are five clear signs it’s time to reposition your business and update the way you’re talking about yourself:

1. You’ve Changed, But Your Messaging Hasn’t

You’ve expanded your services, refined your niche, or shifted your business model—but your website still tells the story of your startup days. If your messaging doesn’t reflect your current value or capabilities, it’s time to upgrade.

Ask yourself: Would someone visiting your website today get an accurate picture of who you are now? If not, you’re overdue for a refresh.

2. You’re Attracting the Wrong Audience

Messaging is a magnet—and if it’s pulling in clients who aren’t the right fit, your message might be misaligned. Maybe you’re fielding requests for services you no longer offer, attracting price-sensitive shoppers when you’re positioned as a premium solution, or getting inquiries for services you used to offer that are outside of your new niche.

Your messaging should filter in the right people and gently repel the wrong ones. If that’s not happening, a strategic repositioning can make all the difference.

3. Your Team Struggles to Explain What You Do

If your internal team doesn’t have a clear, unified way to talk about your business, chances are your audience is confused too. Mixed messages create friction—for your team, your customers, and your growth.

A clear, cohesive message gives your team language they can actually use—on sales calls, in content, and in everyday conversations.

4. You’ve Plateaued in Growth

Sometimes, flatlined growth isn’t about your product or service—it’s about how you’re talking about it. If you're seeing diminishing returns from your marketing efforts, your messaging might not be connecting the way it used to.

Repositioning allows you to clarify your value, re-engage your audience, and reach new ones with confidence.

5. You Know You’re the Guide—But Your Messaging Still Makes You the Hero

Modern messaging isn’t about shouting your accolades. It’s about clearly positioning yourself as the expert who helps your customer solve their problem.

If your brand message still centers around you, your awards, and your history—rather than your customer’s transformation—it might be time to reframe the story.

Time for a Shift?

Repositioning your business doesn’t mean throwing everything out and starting over. It’s about refining what’s already there, removing the fluff, and highlighting what matters most.

At Murphy Marketing, we guide businesses through that process with our Brand Message Guides and copywriting services—giving you messaging that’s clear, confident, and perfectly aligned with where your business is headed.

If you think your messaging might be holding you back, let’s talk.

Because when your words work, your business grows.