IT and Cybersecurity

Copywriting for IT and cybersecurity businesses

Help your customers navigate IT complexity

IT and cybersecurity is intimidating to most of your customers.

Your audience is generally aware of cybersecurity risks, but they’re not clear on what to do. You want to help them understand, but their eyes glaze over when you talk to them about it.

We want your customers to have the best possible partner.

Let’s help them find you!

The Murphy Process

We take your business through our proven process to communicate clearly to your customers — through your website and ongoing marketing projects.

Step 1
Understand your company’s unique values and benefits

Through a Message Intake Session, customer interviews and surveys, we’ll capture the heartbeat of your company and get to know what makes your business unique.

STEP 2
Analyze the competitive landscape

Your customers are shopping – which means they’re weighing your competitors against you. We’re here to uncover what sets you apart.

STEP 3
We establish a position and write your website content

We’ll write the copy for your website, positioning you as the obvious choice for your best-fit customers. Then we’ll collaborate with your development team* to design and launch your site.

STEP 4

After the project 

You’ll receive monthly reports on how your website is performing, along with access to our calendar to book 30-min strategy sessions to review the results. 

we’re talking details

What you get

brand message guide

Similar to a brand style guide with your logos, fonts and colors, you’ll get a Brand Message Guide that will detail the story your company is telling. These will be the talking points that inform every external-facing piece you create — including sales pitches, detail sheets, thought leadership and more.

See an example

website content wireframe

This looks like a blueprint to a house – it will lay out where the words go on your site to bring the most effective communication. Your design/development team will be able to run with it from there.

See an example

Unlimited access

We believe every person has immense, God-given value. We honor (and welcome!) your time and your questions. We’re just a call or email away for your questions and concerns.

Access our calendar

Ongoing Reporting

We know that once your site is live, you’ll continue to learn and grow as a business. Your competitors won’t remain the same and neither will your customers. We provide monthly reports and invite you to schedule strategy sessions to review them together.

Join these happy customers

what does it cost

You’re investing in speed

price

Our same-day website project costs $5,000

includes

  1. Message Intake Call

  2. Live Review Call

  3. Content Wireframe

Optional add-on

Add a Brand Message Guide so that your team can use the brand positioning, too.
$1,200 add-on

The reality of the IT, cyber and tech space

We want to help your customers connect the dots

You’re wanting to create more visibility for your IT and cyber security business. But when you sit down to create your emails and sales sheets, you’re stuck. The reality is, the tech industry can be complex and intimidating to your customers. Most of the time, they’re aware of the bare minimum of what they need and really don’t want to look stupid. So they move on, and never reach out. 

You feel like you’re speaking Greek and you’re frustrated with the lack of progress. 

Your customers need you as their guide to navigate the worst-case scenarios that are keeping them up at night. And you need a kind of translator to help your customers connect the dots between their problems and your solutions. 

That’s where we come in. 

At Murphy Marketing, we’re here to bridge the gap between what you know and putting that into words and marketing messaging that will help your customers see the value in what you provide and hire you to help. 

Our four part process is designed to help articulate your brand’s unique values and benefits, position you in the competitive landscape and create compelling, understandable marketing content that will help your customers win the day. 

Get started today with a simple conversation. If we’re a good fit to solve your problems, we’d love to create a plan together.

Month 1

Creating your foundational message and brand positioning in the marketplace.

Month 2 – 4

Applying the message and positioning to the website.

Month 5 – 6

Building marketing content strategy & reporting KPIs

Month 6+

Ongoing marketing relationship (we’ll define the details together)

How it Works:

1 ↠

talk to katie

Email me through the link below to schedule a get-to-know-you call.

2 ↠

We’ll get to work

We’ll design your project, schedule and then get cracking.

3 ↠

watch your business grow

You’ll be so happy to see that with a clear message and positioning, right-fit customers will be lining up to work with you.

Kudos

“Katie was a lifesaver. We were at a loss of our voice and how to translate how we can help clients the best. She tapped into it quickly and gave us quality copywriting on the first draft.”

— Carrie Turner, J. Francis Builders

“After working with Murphy Marketing, we’re able to understand and communicate what our true value is in the marketplace and how we’re different from other options out there.”

— Drew Carl, Interactive College of Technology

FAQs


  • It’s a detailed document that breaks down the story that your brand is telling. Use this to get your internal team on the same page when it comes to sales, marketing and customer service. Read this blog for more.


  • You’re the SME for your business and we’re the SME for marketing and copywriting. When in collaboration, that combination is unstoppable.


  • We will create a monthly plan that works to support your business best. Most businesses need a monthly cadence of 1-2 blog posts to build their site’s authority and then a couple of emails and/ or LinkedIn posts a month to ensure their audience sees the new content. In the context of the relationship, we’re able to keep a pulse on your business and add content ideas as you have new products/ services launching, new initiatives, etc. That’s why we call this a relationship, not a “retainer.”


  • We <3 dogs at Murphy Marketing and Murphy was the name of Katie’s first childhood dog. Murphy was a steady and fun presence in her life and the spirit of Murphy Marketing is the same — we want to be there for you and support you with compassion and collaboration as you grow your business.

Get rolling today

It’s time to create clear messaging so someone better at marketing stops taking your customers.