Is LinkedIn Worth It for My Industry? (Spoiler: Yes, and Here’s Why)

Your content needs to communicate credibility, clarity, and how you solve problems — fast.

LinkedIn lets you:

• Share thought leadership and frameworks

• Weigh in on industry trends

• Highlight client results and case studies

• Start real conversations with decision-makers

Our tip: Speak to the specific problem your ideal client is losing sleep over. Don’t try to squeeze everything into one post. Share one idea per post. 

️ Coaching: Building Personal Brand and Connection

Coaching is personal. Whether it’s executive, leadership, life, or wellness coaching — people are buying you. That means your LinkedIn presence needs to reflect your voice, your values, and the transformation you provide.

LinkedIn is a goldmine for coaches to:

• Share personal insights or client stories (anonymized, of course)

• Post mini pep talks or mindset shifts

• Offer tips and frameworks that show your method

• Let your personality come through in your posts and comments

Our tip: Consistency and authenticity are key. Take the opportunity to showcase (over and over) your thought process and your values. 

Tech & SaaS: Educating and Engaging Buyers

For tech companies and SaaS founders, LinkedIn is more than just networking — it’s a channel for demand generation. You can use it to:

• Break down complex solutions in plain language

• Share customer wins, use cases, and product updates

• Position your team as industry experts

• Engage with potential customers and investors

Our tip: Ditch the jargon. We’ve seen that when thought leaders can make their subject matter expertise more accessible to normal people, that builds a ton of trust in your buyers. Most of the time, your buyers do not share the same expertise, so when you can make your knowledge more accessible to them, they feel like you’re “letting them in.” So, do that! 

So… Is LinkedIn Worth It for You?

Yes. But here’s the catch: it’s not about just showing up. It’s about showing up strategically — with clear messaging, a confident voice, and a plan that fits your niche.

That’s where we come in.

At Murphy Marketing, we help businesses and personal brands across industries create tailored messaging and content that works on LinkedIn (and beyond). Whether you’re starting from scratch or ready to uplevel what you’re already doing, we’ve got you.

Let’s make LinkedIn worth it.

Ready to build a LinkedIn presence that feels true to your brand and drives results?

[Let’s talk about your strategy →]