3 Tips for Clear Writing

Let’s be real. People like to read things that sound nice. 

Whether or not you’re a writer, you can recognize a well built sentence when you see one, and so can your clients. 

The trouble is that using fancy words and pretty phrases isn’t the same as writing well. Fancy words alone definitely aren’t going to sell your product. If anything, this kind of writing will turn your client away before they’ve finished reading your intro paragraph.

It’s a tricky line to walk; you want to sound eloquent without being flashy, and down to earth without being boring. There are dozens of ways to approach your company’s blog posts and written email content – but it can feel easier to not write anything at all.

But it doesn’t have to feel overwhelming. Let’s talk about how to keep your communication clear without sacrificing the heart behind your message.

Get to the Point 

You want to sell your product effectively through clear communication, but you don’t want to sound like a robot.

The good news is that a compelling story doesn’t require elegant prose. 

Your client needs a clear and concise message, one that provides worthwhile information and cuts to the heart of their deepest need. A fun turn of phrase can be useful in a subject line, but don’t sweat it unless those words come naturally. 

We find it most helpful to just *start* writing, even if you feel like you don’t have great ideas.

Ask for Help

Once you have a draft, you can move toward turning those words into content. You may love the ideas behind your writing, but hate the way it sounds. That’s where an online service like Hemingway Editor or Grammarly is useful. These sites will help you sound like you, just with better grammar and readability.

If you write your own words, use an editing service, and you’re still feeling frustrated, that’s where we come in. Murphy Marketing offers content advisory services so that you can focus on the work you’ve set out to do. We’ll help you craft content that converts! 

Renew Passion on Your Topic

At the end of the day, it’s infinitely easier to write well about a topic that fires you up! What’s your client’s pain point, and how does *your* unique offer help them? Remember that you’re the expert in your field, so you can use language that evokes confidence and authority.
Have a mini pep talk to remind yourself how awesome your services are, and go forth boldly as you write about how you can change your client’s life.