The Power of a Clear Elevator Pitch (And How to Craft Yours in 3 Steps)

Because if you confuse people, you lose people.

You’ve probably heard the term “elevator pitch” a thousand times.
But here’s the thing:

Most people’s elevator pitch isn’t a pitch at all. It’s a ramble.

They either:

• Say too much

• Say nothing of value

• Or sound like a walking résumé

But when you can clearly explain what you do, who you help, and why it matters—you instantly become more referable, more credible, and more likely to attract the right clients.

At Murphy Marketing, helping businesses refine their brand messaging is at the core of what we do—and it almost always starts with a clear pitch.

Here’s how to craft one that actually works.

First, What Is a Great Elevator Pitch?

It’s not a tagline.
It’s not a list of your services.
And it’s definitely not: “Well… it’s kind of complicated…”

A great elevator pitch should:

• Make people lean in and want to know more

• Be short enough to say in 20–30 seconds

• Be clear enough that your audience gets it instantly

• Be useful enough that someone else could repeat it for you

It’s your business—on purpose.

How to Craft Your Elevator Pitch in 3 Steps

Step 1: Start With the Problem You Solve

This is the hook. Instead of starting with what you do, lead with what your ideal client is struggling with.

“Most service-based businesses struggle to show up consistently on LinkedIn.”

Or…

“A lot of founders have amazing offers but no clear way to talk about them.”

This instantly signals to your listener, “I get you.”

Step 2: Explain What You Do—Clearly

Now tell them what you do in one sentence—without the jargon.

✅ “We help businesses create clear messaging and monthly LinkedIn content that drives leads.”
✅ “I design sales pages that convert more browsers into buyers.”
✅ “We manage social media for real estate agents who don’t have time to do it themselves.”

Don’t try to be cute or clever.
Just be clear.

(Then you can add clever later) 

Step 3: Highlight the Outcome

Now wrap it up with the result your clients get. Why does it matter?

“So they can grow their audience and get more leads—without doing all the writing themselves.”

“So they can talk about their business in a way that actually makes people listen.”

This closes the loop and positions you as someone who delivers transformation, not just services.

Put it All Together:

Here’s what a simple, effective pitch might sound like:

“A lot of service-based business owners know they should be on LinkedIn, but they don’t have time to post or the right words to say.
At Murphy Marketing, we create clear messaging and write monthly content for them—so they can stay visible and get more leads without burning out.”

Short. Specific. Clear.

Why This Matters (More Than You Think)

When your messaging is muddy, people tune out—even if your offer is amazing.
But when your pitch is clear and tight?

• People refer you more easily

• You attract better-fit clients

• You stop getting lumped in with “everyone else who does what you do”

Clarity is a marketing superpower. And it’s one we help our clients build every single day.

Want Help Crafting Your Clear Message?

At Murphy Marketing, we specialize in refining your brand message by:

✔ Creating a Brand Message Guide, inclusive of an elevator pitch

✔ Writing website pages that clearly show your messaging to your targets

✔ Crafting LinkedIn profiles and posts that actually bring you leads

It starts with clarity—and we’ll help you get there.

Ready for a pitch (and message) that actually lands? Let’s talk.