And How to Fix Them So the Right People Start Reaching Out

If you’re consistently showing up online but hearing crickets (or worse, feel like you’re only talking to tire-kickers) there’s a good chance your messaging is the culprit.

The reality is, people don’t buy the best products or services. They buy the clearest ones.

If your messaging is vague, confusing, or overly self-focused, even the most perfect-fit clients will scroll right past you.

Here are 3 common messaging mistakes we see all the time (and how to fix them).

1. You’re Talking About Yourself Too Much

Yes, it’s your business. But your messaging shouldn’t revolve around you—it should focus on your client’s problem and how you solve it.

❌ Common Offender: “I’ve been in business for 15 years and I’m passionate about helping clients succeed.”

✅ Fix It: “We help overwhelmed business owners create high-converting content without spending hours writing it themselves.”

Shift the spotlight.
Your client should feel like the hero of the story. You’re the guide that helps them win.

2. You’re Not Clear on the Problem You Solve

When your message is too broad or fluffy, your ideal clients won’t recognize themselves in it—and they’ll move on.

❌ Vague Messaging:

• “Helping people grow online.”

• “Empowering brands to elevate their presence.”

✅ Clear Messaging:

• “We write and schedule monthly LinkedIn content for service businesses who don’t have time to do it themselves.”

If you’re not naming a specific pain point, your message won’t resonate.
Clarity > creativity every time.

3. You’re Not Telling People What to Do Next

You might be showing up and sharing value—but if there’s no clear next step, you’re leaving money on the table.

❌ No Call to Action:

[Insert great post here]
…then just fades into the void.

✅ Clear CTA:

“Want us to create your content for you? DM us ‘CONTENT’ and we’ll send the details.”

You don’t need to be pushy.
Just make it easy for people to engage when they’re ready. Because if you don’t tell them what to do next… they won’t.

The Bottom Line

If you’re:

• Posting, advertising, or emailing consistently but not getting inquiries

• Struggling to explain what you do without rambling

• Getting interest from people who aren’t quite the right fit…

It’s probably not your offer.
It’s your message.

And the good news? That’s fixable.

At Murphy Marketing, we help service-based businesses clarify their message, rewrite their LinkedIn profiles, and create monthly content that speaks directly to the people they want to work with.

We do the writing. You get the leads.

Ready to refine your message and start attracting better-fit clients? Let’s talk.