The concept of marketing can put a bad taste in people’s mouths. 

It's closely associated with sleazy campaigns and simply vying for the attention of unsuspecting consumers. Marketing is car commercials and loud billboards that shield your view as you drive, unwanted phone calls and annoying ads and emails.

But does it have to be? Does it have to be just another thing that companies are obligated to invest in, that consumers are forced to put up with? 

What if marketing meant receiving an email with information you truly want, hearing from brands that communicate hope, and having easier access to the people and companies that can help your life work the way you want and need it to? 

Marketing today, at its best, isn’t what it once was. This is good news for customers, but even better news for companies. 

Rather than feeling like they have to focus on manipulation and numbers, brands are actually better off when they work to connect with their audience on a personal level, to find opportunities for partnership and trust.

Yes, sales are important for any business, but the pathway to a sale can either be full of half-truths and boring slogans, or it can be full of connection and real potential for growth.

The reality is that marketing is one of the best ways to give life to the most important aspects of your business. Determining your messaging and marketing strategies is a pathway for your brand to uncover their core values and offerings, and for your customers to learn about those values in turn - and who would say no to that?

Here are 3 ways to get on the path toward marketing with sincerity:

1. Share what you *want* to share

Your audience can tell if you believe in the message you’re sharing. They won’t be turned away if you share from the heart of the matter - they’ll be inspired and drawn to you! That means it's okay to tweak the social media post you’d planned out two months in advance if it doesn’t seem to fit anymore, or if you decide something else would work better. Schedules are important, but consistent sharing doesn’t have to be robotic.

2. Share what you care about

That’s right - it doesn’t have to always be directly connected to your brand. Audiences desire more and more to know what your brand is about as a whole - they want authenticity and passion from the brands they love!

3. Share what’s fun

Marketing doesn’t have to be all straight-laced business. Some of the most successful companies have utilized fun and off-beat Twitter interactions with customers to raise brand awareness and create an overall love for their brand, simply by engaging in a relaxed way! 

At the end of the day, choosing messaging and strategies that feel right for your brand is what your audience really wants and needs to see. One of the best ways to ensure consistent and authentic communication with your audience is by having a guidebook to use as a jumping-off point for every message you craft. If you need help getting your message right, we’d love to talk with you about working together to build a brand message guide for your company!

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