Cornerstone Guidebook for Restored Leader
Creating a custom, high quality resource
Project Overview
The Restored Leader is a professional coaching company led by Darren Ho. He and his team of leadership coaches help executive leaders, entrepreneurs, and families to become authentic, confident and joyful. Through their coaching approach, TRL helps redeem, restore and protect their Core Value in order to form the character of their leadership.
Business development was mostly a solo effort for Darren, as he recalled “sales were random” and “lead times were longer”. He was struggling to find a consistent way to communicate the benefits of their approach, while spending months determining whether potential clients would be a good fit for TRL coaching.
THE ISSUE?
Darren was grinding hours on time-consuming free discovery calls that didn’t ultimately materialize. Mainly, he lacked confidence in the written portion of his coaching process and doubted his ability to communicate through paper. He needed a better “in between” resource for people to prepare themselves for coaching and decide if his approach was a good fit for their needs.
"The guidebook has established authority as professional coaches. It gives leaders the ability to evaluate our work and decide whether they would like to collaborate with us. Every time I see a guidebook is purchased, I follow up with confidence knowing that we have a potential client."
↠ Darren ho | founder
Our Approach
Darren came to me with a draft guidebook and a clear vision. We got to work simplifying the academic language, tightening the flow, and identifying the non-negotiable words that actually aligned with his brand and message. Shared docs, live review calls, live editing — we talked through exactly the kind of person who'd be picking this book up, and made sure every page spoke to them.
The result: a self-paced guidebook that acts as an appetizer for coaching. Readers get real value whether or not they're ready to hire Restored Leader — and the ones who are ready show up already bought in.
Goals
Improve flow of the guidebook as it was originally written
Set The Restored Leader apart as an authority on Core Values and Character coaching
Increase sales conversions of great-fit, ready -to-go coaching clients
Provide a ton of value even if people were not yet ready for coaching
The Results
Over 40% of readers who finish the Cornerstone Guidebook go on to hire Darren and his team for coaching.
Every guidebook sale is now a signal. Darren follows up knowing there's a real potential client on the other end, communicating with more quality and quickness than ever before.
The guidebook has become more than a lead magnet — it's established TRL's authority, given apprentice coaches instant credibility in the process, and laid the groundwork for Darren to think bigger: group coaching, expanded reach, and a documented approach that speaks for itself.